What is a Zendesk Partner?

Navigating Zendesk implementation and optimisation can be challenging, but Zendesk Partners simplify setup with tailored solutions for businesses of all sizes. Discover partner types and how to choose the right one to elevate your customer service.

Are the intricacies of Zendesk overwhelming you? A Zendesk Partner can streamline the process, providing a customised solution tailored to your needs.

First things first: What is a Zendesk Partner?

Zendesk partners go beyond simple reselling. They’re strategic allies in maximizing the functionality of Zendesk. They offer consultancy and implementation services, and even develop custom apps or help centre themes, ensuring your platform is as unique as your business.

Types of Zendesk partners

To make it easier to differentiate between the different kinds of partners, and choose the right one, Zendesk divided them into four types:

• Referral Partners. These partners recommend Zendesk solutions and connect customers directly with Zendesk for service delivery.
• Resell Partners. More than just sales agents, they offer consultancy and manage invoicing (not Zendesk), providing a personalized purchasing experience. You can buy Zendesk licences through a Resell Partner.
• Implementation Partners. Experts that really focus on implementing Zendesk. They have the know-how to help you get started with the platform and set it up according to your needs and requirements. And of course, you can buy Zendesk licences through an Implementation Partner.
• Technology Partners. Innovators who create tools that integrate seamlessly with Zendesk, enhancing your capabilities with renowned products like Aircall and Shopify, their customers can easily connect with Zendesk to enhance their customer service.

Understanding partner tiers

Zendesk partners are categorized into tiers — Qualified, Advanced, and Premier based on their business achievements. Higher tiers mean better access to Zendesk resources and support. For example, while a Qualified Partner only accesses training, a Premier Partner maintains direct contact with Zendesk, offering you a direct line to the source.

The Role of a Zendesk Partner

Whether you’re a startup or a large enterprise, a Zendesk Partner is key to optimising your Zendesk setup. These experts ensure your platform is tailored to meet your specific needs, enabling you to deliver exceptional customer service.

Which services does a Zendesk Partner offer?

There is no ‘one size fits all’ solution here. Each Zendesk partner is unique in their own way, offering services to match their expertise. Here’s what you might expect:

• Implementation and Setup: Setting up new Zendesk environments to fit your business needs.
• Optimisation: Enhancing and customising existing Zendesk setups for peak performance.
• App Development: Building custom sidebar apps to boost functionality.
• Help Centre Design: Crafting a help centre that aligns perfectly with your brand.
• Integration Services: Seamlessly linking Zendesk with tools like Salesforce, Shopify, and HubSpot.
• Data Migration: Ensuring a smooth transition from previous tools to Zendesk.
• Training and Support: Providing comprehensive training, ongoing support, and continuous improvement for Zendesk to ensure smooth operations.